Our First Webinar of 2018

January 17, 2018 11:00 GMT+1

It is increasingly important for individuals, small businesses and big organizations to write and present compelling business cases for the identified opportunity, investment, contract, etc. It is a competitive advantage to improve your capability for writing a business case that makes the case for you and your team.

At the end of the webinar, you will have the high-level understanding writing a compelling business case that will get the buy-in of senior management. The 9 components of a complete business case will be dealt with during the session. A business case captures the reasoning for initiating a project or task. It is normally presented in a well-structured written document. This structure will be discussed in detail during this session. The objective of the business case is either to improve customer satisfaction, require less task processing time, or reduce system maintenance costs. A compelling business case captures both the quantifiable and non-quantifiable characteristics of an identified business opportunity. After this webinar, you will have a broad knowledge of what it takes to present a compelling business case.

Writing a compelling business case is more than having a good idea or being a good writer. A good business case stands out from the crowd, and this requires specific skills. This webinar focuses on a working model that will support both the business and customer requirements, leading to creating compelling business cases.

Who should attend?

This webinar is recommended for attendees from varying professions and industry sectors.

  • Individuals – looking to upskill their business case writing capability
  • Business case writers – experienced or beginners – looking to improve their skills
  • Business owners/executives (irrespective of the size) – to help sharpen their decision-making
  • Project team (project managers, project engineers, administrators, controls) – for proper alignment
  • PMO team – for better program/portfolio management and benefits realisation
  • Contractors – to help them win more work and projects
  • Operations team – better understanding of business drivers / align with projects & business teams
  • Government departments – business case is always a key basis for decision-making and funding

Presenter: Pete Omotosho


How can I contact the organizer with any questions?

Your answer goes here

Pete (Tel: +61410959547, Email: pete@petelaurenconsulting.com.au)

Segun (Tel: +2347034167541, Email: s.sanyaolu@petelaurenconsulting.com.au)

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