Business Case that makes the CASE

 It is increasingly important for individuals, small businesses and big organizations to write and present compelling business cases for that opportunity, investment, contract, etc. It is a competitive advantage to improve your capability for writing a business case that makes the case for you.

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Writing a compelling business case is more than having a good idea or being a good writer. A good business case stands out from the crowd, and this requires specific skills. This training focuses on both the business and customer requirements in order tocreate compelling business cases.

Your business case should be:

  • Compelling
  • Believable
  • Provide clear value proposition
  • Appeal to your audience
  • Trigger the required action

Australian qualified trainers in Pete Lauren Consulting and Tri-W Pty Ltdbring a combined40+ years of experience, knowledge and lessons learned to offer this value-adding and practical training on business case writing.

Key topics to be covered during training include the following:

  1. Why business cases? The big picture
  2. Ideas for writing a good business case
  3. Elements of compelling business case
  4. Pitfalls to avoid in writing a business case
  5. Five step process for writing a good business case
  6. Good writing skills and tips for business case
  7. Case studies – the good, the bad, and the ugly
  8. Writing a business case – practical session
  9. Bringing it all together and follow-up information
  10. Quality time will be given to exercises, case studies and actual writing of business cases.

There will also be dedicated time for one-on-one support during the training especially with a diverse class. Everyone must obtain value for money!

Who should attend?

Individuals– looking to upskill their business case writing capability

Business case writers– experienced or beginners – looking to improve their skills

Business owners / executives (irrespective of the size)–to help sharpen their decision-making

Project team (project managers, project engineers, administrators, controls) – for proper alignment

PMO teamfor better program / portfolio management and benefits realisation

Contractors– to help them win more work and projects

Operations team– better understanding of business drivers / align with projects & business teams

Government departments – business case is always a key basis for decision-making and funding

Training Dates / Time / Fees

Date:               17 March 2017

Venue:            State Library of Western Australia

25 Francis St, Perth WA 6000

Time               9:00AM – 5:00 PM

Cost:                Only $750 (25{a083ebe53d7f557149d3bde2fb874f28bc48fbddd77a59092d4f815c2dbfdfda} discount compared to other publicly available courses)

Group discount of 5 for the price of 4 with sign-ups from same organization.

(Course booklet, presentation materials, and light refreshments to be provided)

Please register through this link:

Completion of this training session will also set you on the track to internationally recognized certification in business analysis (PMI-PBA and IIBA).


Pete Omotosho

Pete is a customer-focused Project Manager, Trainer and Facilitator with strong passion for competence development with over 15 years of total experience in different sectors. He designs programs and content as well as facilitating learning sessions.He is passionate about core competencies of learners in Business Case Writing, Scrum & Agile frameworks and waterfall project methodologies. He has successfully implemented projects globally, with end-to-end training, assessment, quality governance, policy advise, organisational improvement and competence evaluation.Pete holds a bachelor degree in Electrical & Electronics Engineering and on-going MBA from Edith Cowan University, Perth. Pete has demonstrated experience in delivering vocational education and training services in both Government and corporate environment. He is passionate about excellence and continuous improvement as evidenced indocumented reviews and feedback comments from his trainees.

Ephraim Osaghae

Ephraim is an Australian qualified trainer with over 26 years of working, consulting and learning facilitation experience in business analysis and management, project management, benefits realization, and leadership development. He holds Masters degrees in Engineering, Business Administration, and Business Leadership. He is also a certified project management (PMP®) and business analysis (PMI-PBA®) practitioner and has been a presenter at conferences and seminars. He has successfully participated in small, medium, and large scale projects including subsea production systems, offshore platforms, FPSOs,floating LNG, gas pipeline and gathering systems, Onshore LNG, brownfield modifications, infrastructures, etc. He has worked in the Middle-East, Asia-Pacific, UK, North America, and Africa. Notable companies he has worked / consulted for include ZADCO, Occidental (Oxy), Engie (formally GDF Suez), BHP Billiton, Shell, Wood Group, WorleyParsons, and Amec Foster Wheeler.

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